Step 1
Finding the Direction
Step 2
Designing Through AI
AI became a key collaborator. Using MidJourney, we explored dozens of styles and hundreds of variations before landing on the right direction.
Key challenges solved:
• Achieving a consistent look across AI-generated visuals
• Balancing playful retro textures with a polished, modern tone
• Subtly weaving in Coalesce’s personality through color and motifs
The result was a 3D-inspired retro visual system designed to make attendees feel like they were stepping into a new world.
Step 3
Bringing It to Life
The landing page needed to pull people in and keep them exploring. We designed an experience that feels layered, dynamic, and alive with custom badges inspired by vintage scout patches and subtle integrations of Coalesce’s node motif for brand continuity.
Outcome
The final result combines nostalgia, playfulness, and polish to create a memorable, human-centered event brand. We created a cohesive library of AI-driven visuals and badges, an immersive landing page that surprises and delights, and a refreshed identity for Camp Coalesce that is vibrant, engaging, and on brand.
“It’s not what you’d expect from a workshop or event at a tech company, and that was the point.”
-Kaitlyn, Creative Director
Shoutout to everyone who pitched in on this monumental effort - it’s a thing of beauty!
Director of Marketing Programs
Coalesce
