Step 1
Foundational Style & Color
We decided to keep their existing purple brand color, but brighten up the palette bringing more energy and lightness to the brand which in turn underlined a carefree ease of use for a serious, technical product.
Step 2
Discovering the core brand motif:
a playful, connecting line
Simple, carefree connection as a core aspect of the brand led us to complement the product UIs with an organic line that could weave around the rectilinear shapes creating a sense of depth, dimension and whimsy. This struck a cord with the client and became a foundational motif of the brand.
Step 3
Extending the atomic elements,
and adding in the human element
Once the foundations were established it was easy to extend the brand design to the elements of the website and marketing collateral.
Step 4
Building and launching the site
Working closely with our primary contact in the marketing department, we built a site that stayed within their budget, but added a little flare here and there to help their brand make a unique and positive impression.
Trustworthy,
on-time,
and brilliant.
“The team is trustworthy, on time, and brilliant. We had a vision & they took it to the next level, while staying within out budget and timeline.
Highly recommend this team and look forward to work with them again!
Charlotte Stril
Head of Marketing
Quicksign
Head of Marketing
Quicksign
