A fractional web team that ships the page, words and all
A fractional web team is a senior developer and web designer you retain by the hour: $150/hr, 50-hour monthly minimum, about $7,500/mo, month-to-month. The structural difference from hiring a dev shop is that our design, video and copywriting sit on the same pool of hours, so a landing page arrives designed, written and built by one team instead of assembled across three vendors.
What the web hours cover
Marketing-site work, mostly, done at senior speed. Landing pages for this quarter’s campaign. Full redesigns. New sections, new templates, CMS work, forms and integrations, and the fixes that pile up in a backlog nobody owns. We build in Webflow, WordPress, and HubSpot, and we write custom code when a campaign needs a micro-site those platforms can’t express.
The person on the other end of the Slack channel is a senior developer with 15+ years, working next to our creative director and a senior designer with 12. Because the disciplines share one pool of hours, the sequence that usually takes three vendors — design agency, copywriter, dev shop — collapses into one thread. You approve a design; the same team writes it and builds it. Nothing waits in a hand-off folder.
Two mechanics are worth knowing. Unused hours roll over month-to-month, capped at 100% of the month’s retained hours, which suits web work’s lumpy rhythm: quiet in March, a redesign in April. And priorities move by message, mid-month — hours don’t care what they’re spent on.
The build history behind the pitch
Every claim above has shipped work behind it, published under our work.
Saviynt
A full website redesign plus custom-developed micro-sites, inside a 4+ year, 10,000+ hour agency-of-record run. The company raised $205M on the NYSE after the brand update.
Coalesce
Key web pages rebuilt with clarity and enhanced animations under a retainer now past 3 years, through their $50M Series B.
NAVIS
The website through a 3+ year, 8,000+ hour retainer and a rebrand, completed before Revinate acquired them.
SourceWhale
A website redesign that helped lift conversion 22%.
On speed, one line covers it: starting takes days rather than the 3–6 months an in-house dev hire does, and our published comparison is 20x faster than hiring. How the throughput happens is equally short: AI does the production, and the senior developer spends the billed hours on judgment.
Rates for web work
Four ways to buy the same senior bench. The retainer is the one the rest of this page describes.
| How you buy | Price | Best for |
|---|---|---|
| Retainer | $150/hr, from 50 hrs/mo (≈$7,500) | Ongoing site work, a landing-page cadence, redesign phases |
| Ad-hoc project | $200/hr | One-off builds without a monthly commitment |
| Scale-Ready Website Design | $20K fixed | A full site, scoped and priced up front |
| Smaller fixed packages | From $2.5K | Entry points like the Brand Hero Refresh |
For scale: a fully loaded in-house team covering the same ground runs $300–800K a year at 50–60% productive utilization, and our published client savings against that option run $291K–$498K a year. The calculator does your version of that math in about a minute.
Why we’re reluctant to sell dev without design
Some buyers arrive wanting pure execution: “we have the designs, just build them.” We take that work when the design system is genuinely strong, and it sometimes is.
But we’ll say on the first call what we believe: most “just build it” projects are carrying a design problem into production, and building a weak design well gets you a weak site, on schedule, with nobody to blame. The 22% conversion lift at SourceWhale came from rebranding and rebuilding together; we don’t think either half alone gets that number. If you only want hands on keyboards, a dev shop will quote you lower than $150/hr and you should probably take it. If you want the site to perform, buy the judgment with the build.
That opinion costs us dev-only deals. We’re comfortable with the trade.
